YIREH: For women, by women

YIREH: For women, by women

There is nothing quite like a woman. We are unique, feminine, and powerful. Today is International Women's Day, a global day celebrating the social, economic, cultural and political achievements of women. This is an important day to us, because YIREH is a female-focused company in several ways. We were founded by a woman; we ethically make clothing for the modern traveler and everyday woman; we partner with two female-founded factories in Bali to make our clothing; and so far, YIREH’s entire team is made up of women! We have nothing against men here! Believe it or not, we’ve just been lucky enough to know and partner with some pretty amazing females!

YIREH founder Emily took some time to share her reality of what it's like to be a female founder and offers a little encouragement to all women:

I find being a woman to be such a gift. I am super lucky to have been raised by a strong woman, who instilled in me the belief that I could be and do anything. Growing up I never felt limited in what I could accomplish, and always challenged myself to think bigger. I never actually realized the prejudices or limitations societies placed upon women until my early twenties. Maybe that’s embarrassing and very naïve to admit. But I attribute my ability to have taken a lot of risk, and start a business, with no experience, to this.

As I’ve gotten older and wiser I’ve since become aware of how much pressure is placed upon women, and it makes me sick. The pressure to be physically flawless, polite, not opinionated, sexy, domestic, a perfect mom, a perfect wife, career oriented, and have it all together at all times. Ew. And what I’ve also realized, is a lot of that pressure comes from us women, placing it upon each other.

What would it look like if we gave ourselves, and others a little grace?

As a woman founder, who has hired mostly all women, I hope to slowly start erasing these prejudices. So today I’m here to tell you this: you don’t have to be perfect, you’re already good enough. It’s ok if you have dimples on your thighs, and pimples in your 30s. Nobody is a perfect mom/wife/sister/daughter/aunty, just do your best. You don’t need a man (or woman) to complete you, you’re already whole. You can want a career and have big goals. If you suck at cooking, you’re not alone, I suck too. And to all the other stereotypes and realistic expectations out there, let’s be courageous enough to say bye to those, and begin to step into who we actually are as women.

You are strong, powerful, courageous, unique, and made for so much. This world needs what you have. Happy International Women’s Day to you.

xx,
Emily

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