Our Story

Our feminine and versatile silhouettes and our one of a kind prints are perfect to throw on and go with confidence. Whether at home or on the road, every time you need something to wear, you'll be reaching for your YIREH to make memories in.

Our Values

All YIREH products are ethically produced in small batch collections. No water is used in our printing process and we use non-toxic Oeko-Tex certified inks which makes our garments skin safe. We also donate or repurpose remnant fabric. Giving back is ingrained in YIREH and we are proud supporters of International Justice Mission, an organization dedicated to the fight against human trafficking. Learn more about our ethics & sustainability efforts here.

Our Heart

We are passionate about changing the narrative of the fashion industry and showcasing that fashion can be trendy, encouraging, comfortable and a positive force for change. In our weekly newsletters we curate thoughtful content geared towards travel, inspired living, and overall wellness. We are here to encourage you on your path, whatever it may look like - but also to let you know that you’re already doing great.

Meet Emily, Owner & Designer

Emily Jaime is the designer and founder of YIREH. Having traveled to over 20 countries, Emily gathers inspiration from her trips and pours them into her designs for YIREH. However, her heart has always been for humanity, which is why philanthropy is deeply rooted in YIREH. Indonesia is like a second home for designer Emily and her husband. They go back every year to check up on production, source new fabrics, and visit all of their friends that have become extended family.