After lots of research and trial + error, we found a digital printer that we love nearby our current factories (making it SO easy to get the fabric to them and for all of us to communicate!). Our new digital printing process uses eco-friendly dyes certified by Oeko-Tex and NO water. We are able to sample in smaller swatches to get the color just right and achieve consistency through any amount of yardage and reprinting. The process is SO fun to watch (see a video here!) and while it’s a significant cost increase to us, so far the results across the board have been worth it.
Step 1: Design print with an independent designer
Step 2: Send design files to the printer who creates test swatches. We work together to get the settings and colors just right.
Step 3: Swatch approved and shared with our factories. The fabric is printed and then sent to the factories who quality check the final product against the approved swatches.
Step 4: Garments are sewed and sent to Hawaii to our fulfillment center, and then on to you!