We are passionate about changing the narrative of the fashion industry and showcasing that fashion can be trendy, encouraging, comfortable and a positive force for change. At the heart of this is our commitment to ethical practices and the belief that humanity is always more important than profits. Today we’d like to share more about the origins of YIREH and why ethical fashion is so important.

THE START OF YIREH
I met a family when I was living in Bali in 2013 that were seamstresses by trade. I knew I wanted to start a product based business, so I decided I would start with a pair of shorts (our super popular Pantai Short), and hire them to sew the shorts for me! I spent six months building more relationships with fabric suppliers, graphic designers, shop owners, locals, and other manufacturers learning how to start and run a supply chain. Once it was set and ready to go, I moved back to Hawai'i and launched YIREH in February of 2014.