I started YIREH when I was 21 years old, living in Bali, Indonesia with very little money to spare. But I had a dream of creating a brand whose clothing would make women feel good and supported artisans in the process. Even at the start, producing ethically and ensuring fair treatment + pay was my priority.

At YIREH, we are passionate about changing the narrative of the industry and showcasing that fashion can be a positive force for change.