My name is Emily Jaime and I am a mother, wife, and the designer and founder of YIREH. I started making plans for YIREH when I was 21 years old with very little money to spare while living in Bali, Indonesia. But I had a dream of creating a brand whose clothing would make women feel good and supported artisans in the process. A year later I launched my first collection with one style (our Pantai Short) in 32 prints and YIREH was born.

I am super lucky to have been raised by a strong woman, who instilled in me the belief that I could be and do anything. Growing up I never felt limited in what I could accomplish, and always challenged myself to think bigger. I never actually realized the prejudices or limitations societies placed upon women until my early twenties. Maybe that’s embarrassing and very naïve to admit, but I attribute my ability to have taken a lot of risks and start a business with no experience to this.