Since the very beginnings of YIREH, producing ethically has been our primary focus and goal - and the more we learned (then and now) about manufacturing, the more we see how important it is for companies and consumers alike to shift our thoughts and expectations around fashion.
Much of the fashion industry currently operates on a fast fashion model - with seemingly endless quantities of products releasing every week for low prices, training us to believe that clothing is quickly and easily produced and should be priced accordingly. Yet this current model does incredible harm to the planet and our resources, and to the people making the clothes who are often paid pennies in unsafe working conditions.
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