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YIREH is a socially conscious and ethically made fashion & home decor brand. We design easy to wear and easy to pack clothing for the modern traveler, and everyday woman. There is nothing quite like a woman. We are unique, feminine, and powerful, which is why all of our pieces were designed to stand out in a crowd, provide comfort, femininity, and reflect the beauty of a woman.
Transparency: Ethically made
Created by a full circle-movement, we are committed to staying out of the category of “fast fashion” by producing small-batch collections throughout the year that feature handmade clothing and fabrics, and incorporate the craftsmanship of the cultures we’ve encountered during our travels abroad.
After traveling, doing humanitarian work, and building friendships in Indonesia for 7 years, we have decided to keep these relationships going by manufacturing our collections in Bali. We partner with two factories. Our workers are paid fair wages, receive one-month paid vacation, religious holidays off, sick leave, and medical insurance.
We also work with several independent graphic designers to create our one of a kind prints. Each print is then screen printed by hand using all natural dyes. Surplus fabrics are given to local Balinese charities to minimize textile waste.
In addition to ethically manufacturing our clothing we also donate 10% of our profits to International Justice Mission (IJM.org) an organization geared towards bringing an end, as well as justice to human trafficking.
Emily Jaime is the designer and owner of YIREH. She started the brand early in 2014, but has always expressed a love for travel, the ocean, and learning about cultures that were foreign to her. Having traveled to over 20 countries, Emily gathers inspiration from her trips and pours them into her designs for YIREH. However, her heart has always been for humanity, which is why philanthropy is deeply rooted in YIREH. Indonesia is also Emily and her husbands second home, she has built long lasting friendships with many of the locals there which is another reason why YIREH is currently being manufactured in Bali.
How it all began
YIREH first started as a small jewelry company. Emily would hand make jewelry to support her humanitarian works abroad. On a trip to Indonesia in 2012 designer Emily met a young girl named Sumi on the island of Nusa Lembongan with a dream of finishing school. Emily asked if she knew how to make anything and the girl brought out dozens of beaded shell necklaces. Emily then asked Sumi to make 100 shell necklaces in exchange for payment of one years tuition of schooling. Sumi happily agreed.
The following year designer Emily met a seamstress family in Indonesia who needed extra money to support their family. Emily knew she wanted to help them get back on their feet so she drew out her first design (The Pantai Short) and hired different members of the family to help source fabrics, manage pickups, and sew the designs. They received the income they needed and now Emily had to figure out how to sell her designs again. She started out on Etsy and everything sold out almost immediately. This led to the foundation of what YIREH is today, an outlet to use creativity to inspire, encourage, and empower, while also providing fashionable clothing that tells a story.
Today, we partner with two ethical factories, and still remain in close contact with the first family we worked with. They have moved on to their ultimate dream of starting a driving business, which in our first year of business we helped them purchase their very own vehicle.