Through the Designer’s Eyes: Behind the Scenes of our Linen Collection
Inspired by a love for travel and the ocean; designed to empower and encourage; and, created by a full circle movement: that is the foundation of every YIREH collection. We design easy-to-wear and easy-to-pack clothing for the modern traveler and everyday woman. Because we know that life isn’t always perfect and you need clothes that make you feel beautiful and strong even when you don’t feel that way.
When Emily, the designer and founder of YIREH, starts designing a new collection she focuses on creating pieces that make getting dressed easy—letting the outfit do all the work for you. With care and thoughtfulness, she makes sure each clothing piece is versatile that requires minimal styling and, most importantly, makes you feel beautiful. Now, we turn it over to the designer herself to talk about her experience:
“I’m a fashion school drop out (went for a year, tried to juggle running YIREH & going to college and it was just too much), so my design methods are unconventional, but they work for me. It’s helped me realize that there can be multiple ways to accomplish something, and it doesn’t always have to be done by the book.
Ethical fashion was where Emily realized her passion lies and started on her journey to building YIREH. She wanted to help people and give back to the world through the business she ran—but, we often get the question: what exactly is "ethical fashion"?