Moms in Business: Jeru Peace
Over the past couple years, we've done a series called "Women in Business" where we interviewed small business boss ladies about their business, goals for the future, and advice for other women. We're bringing it back and today we're sharing a special mom edition with one of our favorites: Jeru Peace of Ru & Co Creative Studio.
Jeru was born and raised in Mexico City and moved to Australia when she was 18 for college. There she met the love of her life, got married, and moved to Florida where she now resides. She and her husband Joel founded Ru & Co, a branding and content creating studio. They have a baby girl named Jordan Wilde, born this year in January.
What was your first job?
Believe it or not, my first job was as an entrepreneur, I launched a luxury clothing business when I turned 18. I have always been obsessed with fashion and with making money for myself - ha! Growing up, I always had little business ideas growing up. I would sell candy in school to all my friends or set up massage stands for my family. Now, I run a creative studio (@ru.andco) where I get to help other entrepreneurs grow their business through creativity: marketing, branding, design and photography.
How did you START your business?
I have been into photography since I can remember. I got my first camera when I was 15 years old and ever since I have made money from it. But it wasn’t until I moved to Australia that I saw a bigger business opportunity for my talent. I studied TV and Media there, Communications in Mexico and Digital Marketing & Graphic Design here in the States. All of those taught me different skills and led me to working with like-minded people. After a while of shooting weddings and couples, people starting coming to me for more than that. They wanted website design, or for me to shoot a campaign, or to run their social media. And that’s how Ru&Co was born.
How doES YOUR DAUGHTER inspire you?
My baby girl, Jordan Wilde, inspires me SO much, it’s insane. Have you heard of that song “everything I do, I do it for you”? Well, it’s true. I have legit gotten branding ideas from something she said or did.
After becoming a mom, your world completely revolves around your kids. I have only been a mom for 3 months now, but I am so excited to see how she will continue to influence everything I do with my business.
What’s next for your business and your family?
This is a family business. Meaning both, my husband and I, run it. We have worked so hard to get Ru&Co to where it is now and we definitely want to find more ways to keep growing it. We are at a point that we need to make some hires to help us get even more organized in order to keep signing new amazing clients. In the future, we might even move to LA or NY and keep expanding the business there. I have big dreams for this. Creativity is limitless and we are at a point in time where every business needs it in order to keep growing and expanding.
How do you structure your days and balance getting work done while taking care of a baby?
A lot of people have a lot to say about this but: SCHEDULE!
We put our baby on a feeding/sleeping schedule as soon as she was born. Of course, when they are newborns you are feeding by demand, but we tried to stick to it as much as possible and never ever let her cry it out. She is now a rockstar napper and sleeper and knowing her schedule has given me so much peace of mind.
I know exactly when she needs to eat and when she needs to nap. So I play with her while she is awake and I get work done while she naps. That has also helped me with client meetings and just normal life. I know when I can take a call or go out to lunch with friends because I know when she will be awake and when she will be sleeping. Thank you Baby Wise!
In regards to motherhood, what are you confident in? What are you insecure about?
Motherhood has been such a ride. I used to think I was going to have my baby, and go back to work two weeks later. I never expected for postpartum to be so hard and the recovery to be so long. Being a mom has taught me a lot about myself. It’s the most selfless thing I have ever done and I am now so confident in my decisions thanks to that. It is so crazy to see how different everyone’s parenting style is, but I have not once doubted how I am raising my baby and what she needs from me.
The first few days though, they were HARD. Breastfeeding was the most natural/unnatural thing I have ever done. It is HARD. And nobody really told me how hard it would be until I went through it. I was constantly doubting myself and thinking I wouldn’t be able to do it for much longer. I didn’t know if she was getting enough food or if my body was giving her what she needed. The best advice I have for these moments when you are doubting yourself and have no idea if you are making the right call or not is: surround yourself with people that have gone before you and allow them to speak life into your life.
I don’t think I would be where I am without my amazing husband supporting me and without those fiends. I called or texted them every single time I had a question or concern. Community is important! We are not meant to do this alone.
What has been your favorite motherhood moment so far?
Seriously all of them. If you are into the enneagram, I am an enneagram 7. Which basically means we are spontaneous, versatile, acquisitive, scattered and have a little bit of FOMO. So, I am always trying to be as present as I can be to never miss a moment with her.
As I said before, the beginning was SO hard on me. It is this new thing you are trying to conquer and be good at and you don’t really know how well you are doing. But once your baby starts smiling back at you, or giggling because you made a silly face, everything goes out the window and all the struggles are suddenly so worth it.
What advice do you have for new mothers who are entrepreneurs?
Take your time. It is okay to not have everything put together right away. You are a rockstar and it WILL get easier.
I think for me, as I said before, I underestimated how hard and how much work it would actually be. I expected to have everything down within a few days and to be back with my clients, giving them 100% right away. Needless to say, that wasn’t the case.
But I can now tell you:
Everything will go back to normal! Take as much time as you need, and enjoy the little moments. Delegate, delegate, delegate! Your business will grow and your entrepreneurial mind will always be there, but you can only get these moments once. Enjoy them and GIVE YOURSELF GRACE.