5 Ways YIREH is Becoming More Sustainable
We love fashion, but we don’t want our clothes to come at the cost of people or our planet. That’s why we are advocates for ethical fashion and Fashion Revolution week April 22-28: a global movement calling for greater transparency in the fashion industry.
In 2013, the Rana Plaza factory collapsed, killing 1138 people and injuring many more. Fashion Revolution is encouraging millions of people to ask brands #whomademyclothes and demand greater transparency in the fashion supply chain. We stand with them and believe by using our voice and changing the way we do business we can change the fashion industry.
At YIREH, we strongly value humanity over profits. We believe in cultivating relationships with our factory workers and our customers. From the beginning, we’ve been a socially conscious brand at heart and every collection is ethically made in small-batch collections in Bali, Indonesia—where it all started.
Fashion Revolution week inspires us, encourages us and challenges us to be more transparent and produce clothes that align with our values. Improving our business to be more mindful of our carbon footprint is a top priority for us in 2019. So today, we’re sharing 5 ways we’re becoming more sustainable:
#1: Our newest collection (coming next week!) is made of linen
Did you also know that linen fabric scores highly on ecological factors? We asked you directly through Instagram if you’d like to see more YIREH designs from eco-friendly fabrics. Overwhelmingly the answer was yes!
So we went to work to finding the perfect fabric for this collection. Linen is made from flax which is a natural product and needs little or no chemical treatment. Plus, linen is 100 percent biodegradable and recyclable. The environmental impact of spinning and weaving flax is basically zero.
#2: More sustainable packaging
In 2018 we switched to a more eco-friendly mailer. We also don't use packing or return slips in an effort to avoid paper waste. We’re continually looking into more earth-friendly ways to pack and ship.
#3: Repurposing extra fabric
While we've always made donating any excess fabric to local organizations that have a need, we've begun to repurpose any dead stock into other products - so you can get more in prints that you love and so we can avoid the waste that comes with textile production. So far we've created scrunchies, sarongs, and even use extra fabric to sew on spare buttons (avoiding the plastic little bag!).
#4: Small batch production model
At the heart of our business model is slow fashion - this means we create slowly with respect to life and resources. Creating in small batches reduces the physical impact of resources needed to manufacture and keeps any unsold product for textile waste to end up in landfills.
#5: Formal evaluation
This summer we’ll be doing a sustainability evaluation to really get a clear picture of what we’re doing and where we can do more. From there we will be researching and developing a step by step plan to increase our sustainability over time.
Ethical fashion is where our passion lies and where the journey to building YIREH began. Have you ever wondered what exactly is "ethical fashion"? We lay it all out in our Beginner’s Guide to Ethical Fashion: for the socially conscious shopper. It’s a free downloadable PDF that walks you through explaining ethical fashion, showing you how to support ethical fashion brands and how to start curating an ethical closet.